Bosen Apparel was founded in Thailand in 2001, originating from Bangkok’s Chinatown, and has long been deeply engaged in the wholesale sector of young consumer products in Thailand. Leveraging the advantages of the Chinese supply chain and precise insights into local market needs, the brand initially focused on swimwear as its core category, adopting a “wholesale-first, retail-supplementary” model to rapidly expand, gradually achieving comprehensive wholesale coverage across Thailand. This approach served both offline retailers and online e-commerce platforms, building a large and stable customer base. To further diversify its wholesale product matrix, Bosen expanded into cosmetics, perfumes, and other categories, successfully transforming from a single-category apparel wholesaler into a multi-category comprehensive supplier.

In 2011, to strengthen its competitiveness in the Thai wholesale market and optimize its category layout, Bosen launched its own brand, Ariana. The brand focuses on cosmetics, perfumes, body lotions, sunscreens, and other beauty and personal care products, fully aligning with the skin characteristics, aesthetic preferences, and usage scenarios of young Thai consumers. Ariana creates high cost-performance products suitable for wholesale channels. Today, Ariana has become the core category of Bosen’s wholesale system, further consolidating the brand’s leading position in Thailand’s young consumer market.